CBS Radio is providing its listeners the option to receive traffic alerts via a text message and/or an email and Sewell is our major sponsor for this initiative across all of the station websites. Listeners simply log on to one of the 6 CBS Radio websites and follow the banner link to a microsite where they will enter their routes of interest. When a traffic issue arises on one of the selected routes, a text or email alert is sent out to the registered listener.   Sewell’s Sponsorship of Traffic Updates includes Email Alerts, Text Message Alerts and leader Board Banner Position on the Traffic Alert Webpage and it drives traffic to the microsite as well as their website.