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Leigh Ann introduced 103.7 Lite FM listeners to the Cookie Diet and her relationship with Smart for Life Weight Management Center. On the air and online, Leigh Ann will spoke on her success and the success of the 103.7 Lite FM staff that have been on the diet. Leigh Ann also issued the challenge to listeners to join in her effort to lose weight with the Cookie Diet. Listeners were encouraged to submit their reasons for wanting to participate in the Passport to Thin Contest via the web at www.1037litefm.com . Eight people were selected and received nine weeks of the Smart for Life Cookie Diet. The selected listeners documented their weight loss online at www.1037litefm.com through before and after pictures and blogs updated on a regular basis. Of the eight selected to compete, the grand prize winner won a trip for two to a beach destination. Following the launch, Leigh Ann and the 103.7 Lite FM staff on the diet recorded commercials to run on-air and online documenting their huge success on the Cookie Diet. |