The Kids Doctor is an online program that supplements their weekly on-air presence and weekend programming.  During the show, they discuss the latest children's health news, topics like the impact violence in our society has on our children, Tips on how to help your child have a healthy snack, the facts surrounding sleep and your child and healthy recipes for family meals and they touch on their on-air content on the microsite we developed for them.  There is a button on the homepage sending listeners to their website and they keep the listeners involved by including weekly polls, recipes, archives and podcasts of their past shows.  This kind of program really is a perfect fit for our listeners on 103.7 Lite FM and they are seeing big success from this initiative.  Elements of this program include :15 second on-air spots, a banner ad on home page linking to the microsite , a pre-roll message on our streaming player, streaming ads and an hour long program from 7:30a to 8:30a every Sunday morning.