To kick off our Digital Sales Week initiative, we created a package that includes a group plan to run across our cluster of stations as well as a single station plan if the goal for the client was to be more targeted with their message. This has driven our digital business through the roof and the comparison of the two packages really drives home the message that buying a group of stations is a much better program than trying to stick to a one station buy. We continue to sell these packages and over deliver on impressions with most of our clients.
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